MWG's Brief Form

Intro

Date: *

Business Developer

Client: *

Budget *

Account Manager: *

Deadline: *

About the Client (Client Perspective)

Who's the Client? Client Side ONLY *

Compagin Objective *

Why Now? *

References & Material (Client's Perspective & Vision)) *

USP (Unique Selling Points) What makes your product special? (Client & BD Perspective)

USP 1: *

USP 2: *

USP 3: *

USP 4:

SWOT Analysis (Client & BD Perspective)

Strengths *

Weakness *

Opportunities *

Threats *

Single Key Message (Not necessarily the tagline, but could be) One sentence that sums up the entire campaign.

Client Perspective *

BD Perspective *

Creative Perspective

Do's & Don'ts (From the clients experience, what has or has not worked for them in the past? Are there specific guidelines we should follow?

Do's *

Do's

Don'ts *

Don'ts

Tonality

Tone of Voice (What is our client's identity? How do we hear their voice?) *

Target Audience

Who are we trying to reach? *

Clear Deliverables

Client's Exact Requirements *