MWG CLIENT BRIEF

Intro

Date: *

Business Developer

Client: *

Budget *

Account Manager: *

Deadline: *

General Info (Client Background) - Client Side ONLY

Who's the Client? Client Side ONLY *

Compagin Objective *

Why NOW? *

Attached any kind of material or reference *

USP's (Client/ BD Side)

Why should our customer interested in our agency? *

USP 1: *

USP 3: *

USP 4:

Client/BD/AM SWOT

Strength *

Weakness *

Opportunities *

Threats *

Single Key Message (It's not a campaign tagline)

Client Side *

BD Side *

Creative Side

Do's & Don'ts

Do's *

Do's

Don'ts *

Don'ts

Tonality

Tonality *

Target Audience

Target Audience *

Clear Deliverables

Client's Exact Requirements *